triggerhappymedia

I heart a well-thought out culture jamming.

Much like an advertisement subtley plants an urge to consume in your mind, a culture jam is a reminder of a world of problems above and beyond your own.

For example, this Unicef campaign is calling for donations for earthquake victims in Kashmir. The twist: the sign is displayed in grocery store freezers where you’d normally expect a food advertisement.

I’d love to see this idea come to New York City next winter. The city already runs an ad calling for coat donations for the homeless. But the creative- a huddled and shivering Statue of Liberty- is dated.

Imagine an ad like Unicef’s placed casually in the freezer of your local supermarket. The effects could be diverse- whether it encourages you to donate, or to simply appreciate the bad day at the office that lets you pay for that microwaveable meal.

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Trigger: Creative Criminal