triggerhappymedia

This advertisement for the National Guard is now playing pre-previews in movie theaters across the country. While searching for the video online, I was surprised to find how many people like the video and its message. Dissenters on message boards are accused of being hippie left-wingers who are unpatriotic and unsupportive of US troops.

Apparently the recruitment resource of high schools in low-income areas has been tapped. The new strategy is to reach middle America. The video doesn’t make any sense, but it sure is fancy. It just may work.

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Trigger: National Guard Warrior campaign